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CASE STUDY
BRANDED, DONE RIGHT
So often, branded content amounts to little more than a thinly veiled commercial. In this case, we worked with the brand to develop something that their audience actually wants to watch. It starts with a mysterious booth in a busy location… what waited inside was an unforgettable experience for a group of unsuspecting visitors. This 3-time Addy Award-winning campaign married a viral branded video and a UGC social campaign to generate millions of views and 14,000 organic shares in the first week alone.
Producing this “Surprise and Delight” experience required an enormous attention to detail and flawless execution. We worked for weeks to track down heart felt messages from our subjects’ closest friends and family, weaving them together into a sonic celebration of each person. Then we had to guide them unknowingly into our booth rigged with hidden cameras. The result was pure magic. Watch the Behind the Scenes video to see how we pulled it all off!
