Wanderlust
PRODUCING ADVENTURE
I had no idea what I was in for when I signed on to produce content for Wanderlust Yoga. What followed was a summer spent criss-crossing North America in a camper van named “Lenny the Land Yacht,” filming content in some of the most beautiful places I’ve ever seen. At the time, Wanderlust had created a string of incredible wellness festivals across the US and Canada, and it was our job to tag along and produce marketing films for the events, as well as instructional and branded content along the way. Our team became like a family on that trip, working and living together non-stop for weeks on end. The brutally long days and constant production challenges were broken up by the surprise sunrise paddle board here, and the quick stop at MeowWolf there. This was certainly one of the most difficult, and most rewarding, experiences of my career.
I produced over 50 videos to help launch their premium Video-On-Demand instructional platform featuring world-class yoga teachers in epic outdoor landscapes. Imagine hiking a truckload of gear out to a remote stretch of river outside Whistler, British Columbia. Or waking up in Tahoe, hours before sunrise, to brave steep back roads and scramble over boulders to
get that perfect mountain sunrise shot. The series included 20 minute classes for Video-On-Demand with supporting marketing videos to generate interest in the classes.
"I’ve traveled to distant mountain tops and remote beaches with this team. They are a rare mix of hyper-creative and incredibly disciplined. They make truly resonant content that moves people and they create it on-time and on budget. It’s a reflection of one simple thing: love.”
— Jeff Krasno, CEO, Wanderlust
